With a pocket listing, you won’t reach those people.”Īnd in the type of tight market expected to prevail in Chicago in the spring selling season, sellers can test asking prices by teasing the property’s imminent availability - and buyers might be enticed to preemptively strike for a particular house, Jensen said. “When it hits the computer, serious buyers get notifications. “Getting the listing out there (to the public) is the way,” Schleuter said. The private listing network gives sellers a way to signal that a house will soon be available, even as sellers get it ready for the full-on marketing effort, which typically involves staging, photographs and showings to both agents and interested buyers. The private listing network properties sold for a median of $295,500, compared to $230,000 for the MLS, and those properties sold at about the same discount to the asking price as the standard MLS listings.
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